Manufacturing is having a moment, and industrial tech needs to step up to the challenge.
Ever since the supply chain disruptions of the COVID pandemic, there’s been a greater emphasis on reshoring manufacturing. We’ve counted at least 160 new or expanded manufacturing plant announcements in the U.S. in 2024 - spanning industries from batteries to aircraft. That’s encouraging. But sustaining a thriving industrial base in the U.S. and other developed countries means doing things differently. Productivity must be world-class. More value added. Unmatched quality.
It’s going to take a lot more automation and innovation.
That’s where you come in.
We need more manufacturers to embrace your innovations. It’s going to take some storytelling.
Your autonomous warehouse robot or additive manufacturing solution can make a difference. Your digital twin software or manufacturing execution system can transform how the factory floor runs. Yet these are big , scary investments. And as behavioral economist Daniel Kahneman once said, nobody buys anything based only on data. You need a story. You need to capture your prospects’ (or investors’ or employees’) imagination. Connect with them memorably and in a way that speaks their language.
The automotive industry, long a mass manufacturing hub, is embracing customization. How can you help? The space industry is in a race to achieve new breakthroughs in performance where every once of weight counts. What can your tech do? Companies are seeking new ways to build data centers that run more efficiently to keep up with AI demand. Can you help them transform?
