Igniting Employee Advocates on
B2B Social Media

Your most powerful advocates may be your own employees. For Stratasys, we launched Stratasys Connect to make social advocacy easier. It gave both employees and channel partners the ability to connect their LinkedIn and Twitter accounts to the platform to be able to share out relevant social content. We provided training for different groups and regions and celebrated successes together. The campaign resulted in 10k social shares in its first 6 months that in turn resulted in 45k clicks on that content.